Aidian Holder

PNW · (509) 902-9373 ·

Multimedia journalist. Data nerd. Once accused of being a "public records jihadist."


Nov 2018 - Present

Digital Media ManagerYakima Herald-Republic

Responsible for editorial, technical, and business aspects of online and social media channels.

Duties include:

  • Producing, curating and creating news, feature, interactive and multimedia content; producing and maintaining sites, managing social channels
  • Designing and executing content strategies for maximizing impact, reach and engagment
  • Maximizing revenue from advertising inventory
  • Using analytics to provide audience insight and help inform decision making
  • Implementing best practices and leading digital transformation of print news operation

Accomplishments include:

  • Grew audience year-over-year despite Facebook's anti-news algorithm changes costing us 20%+ of our traffic
  • Implemented native programmatic advertising, resulting in $50,000 annually in new revenue
  • Developed and designed micro-site detailing local missing and murdered indigenous women issue

Sep 2015 - Nov 2018

Digital ProducerYakima Herald-Republic

Produced, created and curated digital content for online and social channels. Developed interactives and special sections. Produced video and provided CAR and data journalism support to newsroom.

Jan 2011 - Jul 2011

Multimedia ProducerKXTV-TV

Managed and produced content for online and social media platforms. Responsible for both editorial and technical aspects of daily and special coverage. Line produced newscasts.

Aug 2006-Jan 2011


Producer for NBC affiliate in Sacramento-Stockton-Modesto market (DMA 20). Produced fast-paced, live-intensive, daily newscasts with an emphasis on winning breaking news and the big stories in a competitive environment. Field produced special and investigative projects.

Aug 2005-Aug 2006


Newscast producer for ABC affiliate in Green Bay-Appleton, WI market (DMA 69). Responsible for all editorial and technical elements of assigned newscasts and supervising news crews and production staff.

Apr 2004-Aug 2005


Newscast producer for NBC affiliate in Columbia - Jefferson City, MO market (DMA 138). Produced special projects, features, and investigative stories. Produced re-purposed, original, and value-added online content

Aug 2003-May 2005

News EditorMissouri News

Newsroom manager, assignment editor, and reporter for statehouse-based radio wire service providing state government news to commercial and public radio stations.


University of Missouri - Columbia

Bachelor of Journalism - Broadcast News
Minor in Political Science. Graduated cum laude. Specialized courses included computer assisted reporting, investigative reporting, audience research, and web producing.

College of the Redwoods

Associate of Social Science
General education and lower division coursework. Graduated from honors program.

Technical Skills
A summary of some of my specialized skillsets

  • Python
  • SQL
  • JavaScript
  • Bash
  • HTML
  • CSS
  • GIS
  • Linux Admin
  • Web Analytics
  • AdOps
  • Video Production

Recent Projects
Interactive, data-driven, etc.

For a couple of more examples, including some more investigative work, check out the video stories in the next section.

public salary interactive

Public payroll

I built this because no one else had, and this is the sort of basic transparency that every community needs. The data is just remote json files; with two thousand records per year, there's no reason to use a database, and this way the search and paging is lighting fast.

Public Payroll
speeding ticket hotspots

Ticket hotspots

A cool example of spatial data which shows where drivers are most likely to get a speeding ticket. The map is running on my home-rolled custom built vector tile stack.

Ticket Hotspots
crime rates interactive

Crime rates

I built this little interactive largely to get up to speed on the latest version of D3.js. It's usually seen embedded in a story to help provide a little context.

Crime rates
property transfers

Yakima Co. property transfers

We were paying $300 a month for property transfer details. I wrote a python scraper to download and clean them automatically from the county. They're a very popular part of our Sunday print edition. I also convert the listings to geojson and display them on top of a basemap served via my home brewed vector tile stack.

Property transfers


I've produced a couple of thousand newscasts during my career. Here are a few samples.

A few examples of stories I've produced.