Digital Media ManagerYakima Herald-Republic
Responsible for editorial, technical, and business aspects of online and social media channels.
Duties include:
- Producing, curating and creating news, feature, interactive and multimedia content; producing and maintaining sites, managing social channels
- Designing and executing content strategies for maximizing impact, reach and engagment
- Maximizing revenue from advertising inventory
- Using analytics to provide audience insight and help inform decision making
- Implementing best practices and leading digital transformation of print news operation
Accomplishments include:
- Grew audience year-over-year despite Facebook's anti-news algorithm changes costing us 20%+ of our traffic
- Implemented native programmatic advertising, resulting in $50,000 annually in new revenue
- Developed and designed micro-site detailing local missing and murdered indigenous women issue
Digital ProducerYakima Herald-Republic
Produced, created and curated digital content for online and social channels. Developed interactives and special sections. Produced video and provided CAR and data journalism support to newsroom.
Multimedia ProducerKXTV-TV
Managed and produced content for online and social media platforms. Responsible for both editorial and technical aspects of daily and special coverage. Line produced newscasts.
ProducerKCRA-TV
Producer for NBC affiliate in Sacramento-Stockton-Modesto market (DMA 20). Produced fast-paced, live-intensive, daily newscasts with an emphasis on winning breaking news and the big stories in a competitive environment. Field produced special and investigative projects.
ProducerWBAY-TV
Newscast producer for ABC affiliate in Green Bay-Appleton, WI market (DMA 69). Responsible for all editorial and technical elements of assigned newscasts and supervising news crews and production staff.
ProducerKOMU-TV
Newscast producer for NBC affiliate in Columbia - Jefferson City, MO market (DMA 138). Produced special projects, features, and investigative stories. Produced re-purposed, original, and value-added online content
News EditorMissouri News
Newsroom manager, assignment editor, and reporter for statehouse-based radio wire service providing state government news to commercial and public radio stations.